Photo by Brittany Bendabout on Unsplash

Oats are Trending

This article was written by UC Davis ARE PhD student Scott Somerville. It is the third in a series of excellent articles written by students in my ARE 231 class this fall.

COVID-pandemic lockdowns, in early 2020, motivated consumers to explore healthier food options. Oats, in particular, received increased media attention, with news reports, new recipes, and articles in lifestyle magazines. Humans have eaten oats and fed them to livestock for thousands of years. Today, the media touts oats as a super food. If demand for oat based food products increases suddenly, where will the oats come from?

Oat supply is different from other small grain cereal supply for three main reasons. Oats rarely trade internationally, have little inter-year storage, and have under achieved in yield gains in the past fifty years. 

Consumers demonstrated an increased interest in oat products via increased online research. Google searches for “rolled oats” doubled in April 2020 compared to the same month in the previous four years.  Pre COVID, rolled oat searches follow an obvious seasonal pattern, peaking in January each year. Searches for “oat milk” have been trending upward since 2015, increasing by a factor of 7, through October 2020. 

Oat products are on the minds of consumers. This is, therefore, a good time to take stock of the global oat market. 

Oats searches
Source:  Google trends search for "Rolled Oats" and "Oat Milk" 


Traditional oat food products are ground or rolled meals of hulled oat grains. In recent decades, oats have been used to manufacture dairy substitute drinks. Oats are fed as an energy and fiber source in livestock rations. The high fiber content, especially from the hull, make oats a suitable feed for low-producing livestock. Gestating sow diets often contain oats, to limit energy intake and improve sow health and behavior. Genetic improvements in wheat, barley and corn have out-paced oats in recent decades. Oats have been substituted for lower cost energy sources in livestock rations, especially from corn. 

World oat production has been declining for many decades. European production has halved since 1986. Europe dominates global production, with 60% of global production. The European Union, a subset of Europe total, produced about 40% of the world oat crop in 2018.  US Production declined by 95% between 1961 and 2018.

Oat Production


On marginal land, growers favor oats for their ability to tolerate cold, wet climates that are unsuitable for wheat production. In productive arable regions, oats are grown in rotation with cereal and oilseed crops. The large root system of oats capture phosphates and potash not accessible to other crops, an agronomic advantage in the crop rotation. 

The graph below shows a large disparity in oat yields between countries. Poland, the largest producer in the European Union, achieves yields of 2.5 tons/hectare, while growers in the United Kingdom achieve yields of about 6 tons/hectare. While extreme, a similar yield gap is seen in the yield of other small grain crops. Most of Poland's oats are sold to Germany and the Netherlands as livestock feed. A larger proportion of UK produced oats are processed in the UK, and are used as human food. 

Oats in Europe


Let's focus on Poland, the EU's largest oat producer, and the UK, the highest average oat yield among the top six producers. Beginning in the 1970s, wheat and oat yields started to diverge in both countries. Breeders have focused on wheat more than oats, but both crops can benefit from the same crop protection, fertilizer, and crop husbandry technologies. Since the 1980s Polish oat yields have barely improved beyond 2.5 tons/ha, while UK oat yields have increased by 50%. Polish wheat yields have also increased by about 50%, suggesting that the technologies available to Polish wheat growers are not being used in oat production. There is clear potential for increased oat production from the intensive margin.

Oats in Poland and UK


Human consumption uses 14% of EU oats, while livestock feed uses 70%. The share of oats going to human consumption is typical of the total cereal consumption pattern. About 18% of EU total cereals are used for human consumption, and 60% of total cereals are used as livestock feed. Oat ending stocks in the EU are small as a share of total quantity supply (typically less than 5%). Oat ending stocks are much lower than the ending stock of wheat (10%), barley (10%), and maize (20%).

Oat use as a percentage of total oat supply is a consistent pattern since 2016. In 2015-16 increased supply of wheat, barley, and maize in Europe coincided with reduced supply of oats, and reduced oat use in the livestock feed sector. Industrial use category includes bioethanol and biomethane production. Oats are not used in these markets. 

Oats EU


Oats are mostly grown, processed and used in the same country. About 10% of oats produced in EU member states are exported from the country of origin. Trade of oats between the EU and the rest of the world is tiny. While the intra-EU trade of oats has quadrupled from 2002, the intra-EU trade of processed oats has increased by a factor of 6 from a very low base. The graph below reports trade in the EU 27, which excludes the UK. A large share of the extra-EU27 trade can be attributed to trade with the UK. This does not capture the trade of oat products like breakfast cereals, oat milk or products where oats are an ingredient. 

Oat Trade


Europe is a major producer and consumer of oats. In the EU there are large disparities in the yields achieved in different countries. The livestock feed industry is the dominant market for oats. Ending stock of oats are a small share of total quantity of oats supplied, compared to other cereals, and there is little international trade in oats. 

If demand for oat based food products increased, where will oats come from in the short run? Most likely oats will be diverted from the livestock feed sector. There are many substitutes for oats in livestock rations, so a small shift in demand for food grade oats will increase the price, and divert oats into the human food market. Longer term, an increase in oat price will result in increased production in the region or country where demand has increased. 


The figures in this article were generated using the R code in this file:  oat_supply.Rmd